Each Rotary Year, the incoming Rotary International president creates a theme. For the upcoming year, which will begin on July 1, it’s “Be a Gift to the World.”
RI President-elect K.R. “Ravi” Ravindran asked Rotary members to use their talents, expertise, and leadership to transform the lives of others when he announced his theme during the recent International Assembly in San Diego, CA.
In his address, which he called “the most significant moment of my life,” to incoming district governors on Sunday, Ravindran said:
“All of you have been given so many gifts. And you have now been given this great gift: one year to take all your talents, all your gifts, everything that you are and can become — and Be a Gift to the World. You have one year to take that potential and turn it into reality. One year to lead the clubs in your district and transform the lives of others. The time is so short, yet there is so much to be done.”
Highlighting Rotary’s biggest challenge, the eradication of polio, Ravindran said, “A future without polio is a gift that we have promised to the children of the world. And indeed it is a gift that we will give.”
Ravindran, a member of the Rotary Club of Colombo, Sri Lanka, used Rotary’s successes in the fight to eradicate the disease as an illustration of the impact Rotary members can have in the world. When Rotary set a goal 25 years ago of eradicating polio, the disease was endemic in 125 countries, and each day more than 1,000 children were becoming paralyzed. Today, polio remains endemic in just three countries, Afghanistan, Nigeria, and Pakistan. And in all of 2014, only 333 cases were reported. “We will battle on. We will prevail,” he said.
Ravindran discussed some of Rotary’s other challenges, including membership.
“We have to find a way to bring back the fundamentals that built our organization: the emphasis on high ethical standards in all aspects of our lives, and the classification system that encourages a diversity of expertise in each club,” he said. “Too often these ideas are viewed as little more than inconvenient obstacles to increasing our membership. But they have been essential to Rotary’s success, and we ignore them at our own peril.”
Ravindran told attendees that the focus on branding is essential to helping Rotary grow. “We need to reposition our image, which we recognize has faded in many parts of the world,” he said.
Rotary also needs to continue to raise funds for The Rotary Foundation, attract new members, and encourage greater participation from current members, he added.
“There are no easy answers to any of these questions. And yet the answers must somehow be found. We are the ones who must find them,” said Ravindran.
The president-elect closed his speech emphasizing that now is the time to make real change.
“You have one year to build monuments that will endure forever, not carved in granite or marble, but in the lives and hearts of generations. This is our time. It will not come again. Let us grasp it.”