Meeting of 5/1/14: Increasing social media use

Picture 3Meeting at Quigley’s Restaurant
593 Columbia Turnpike
East Greenbush

Attending (11): Bill Dowd, Murray Forth, Pat Bailey, Jim Leyhane, Dick Drumm, Jim Butterworth, Dean Calamaras, Doris Calamaras, Rommel Tolentino, Carole Spencer, Len Leonidas (one reservation no-show; 2 no-shows due to illness).

Guests: None.


Announcements/Business:

Microsoft Word - RR 2014 Flyer Final.docx• REACHING THE PUBLIC: VP Bill Dowd, presiding in the absence of President April, discussed the matter of publicizing club events and activities with a broader audience.

First, he said, he has additional Rotary Run flyers (shown above) he can e-mail to members upon request for printing out and posting. But, he also emphasized the need to rely more on social media to publicize the club rather than continuing to cling to a reliance on  print and broadcast media that continually lose market share. TV in particular tends to mention events after they are held. That does nothing to promote an activity.

He noted that if everyone in the club who has a Facebook account were to share the Rotary Run flyer with all their “Facebook Friends,” and asked those “friends” to do likewise, exponentially we would have thousands and thousands of flyers in front of people because the average Facebook user has 200+ “friends.” Some of those exposures, he said, would not be helpful to the effort because of demographic and/or geographic reasons; however, other thousands would be seen by potential runners.

In his own experience, he has several thousand Facebook friends. He estimated 75% of them passed along the Rotary Run folders, and he surmises many of the people they sent them to did likewise, thus creating an electronic chain letter that spreads the word.Screen shot 2014-05-02 at 11.21.19 AM

Since we are seeking a broader, younger demographic than we traditionally have had, using the version of the flyer that contains the QSR code (seen at right) that enables smartphone users to quickly access the online registration site.

• CHARITABLE EFFORTS: Bill shared a recent writeup from the District 7190 Toolbox (the monthly e-newsletter) by Dr. Melissa Ehlers (available here) that described the club’s pledge of $10,000 by June 1 for the Gift of Life. We now stand at $6,700. … He also noted that there are just 60 days left in the current Rotary year and we still are collecting “Pocket Change for Autism.” He said members will be given an opportunity to guess how much money is in the donations container in late June. Closest guess will be treated to a free club dinner.

• PROGRAM: A technology glitch interrupted, and finally did away with, Dean Calamaras’s program presentation. We appreciate Dean’s patience and we will try to reschedule his presentation.


NEXT MEETING: 6:15 p.m. Thursday, May 8, at Quigley’s. The after-dinner speaker will be Nick George of the Rotary Youth Leadership Awards (RYLA) program.


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